Viber provides an advantage like no other platform can: one-to-one messaging at scale. Unlike, for example, print magazines or TV ads, where you expect to reach an audience, but you can’t be exactly sure how many people will see your ad, and how long they interact with your content, despite all advances in martech and measurement. You can send Viber business messages to hundreds of thousands customers and always be sure it will reach an individual on their phone. Viber is incredibly versatile and can be used for large-scale reach while always providing one-to-one interaction. Viber Chatbot, Viber Lens, and Conversational Viber Business Messageįirst, let’s start with the core point of difference that makes Viber a powerful tool to reach and connect with your customers like never before. In this blog post, we’ll show you how to use Viber for marketing and how to get the most out of the platform. Hardly any other marketing channel can boast the effectiveness of this messaging app. It allows brands to communicate with potential and existing customers in real time and engage with them in a variety of ways, including through text, images, and video. Viber is a messaging app that is becoming increasingly popular as a digital marketing tool.
In today’s tech-driven, mobile-first world this increasingly means using messengers to get in front of your audience. As a marketer, you’re always looking for new ways to reach and connect with your customers.
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